The ability for an individual to take a simple idea and executed flawlessly may seem like it is not that big of a deal. However, over the course of the history of the nation of Brazil, it is simply this ability to have a vision and creates a reality from it that has allowed the nation to become the leading power in South America.
In 1972 two brothers developed a simple construction company that they named JHSF Participações. During the first portion of the company’s operations, the brother simply wanted something that would allow them to support their families comfortably. However, it did not take very long for the two brothers to realize that they both shared something. They had a vision for something greater. This vision was more than just a simple construction company. They were able to harness their combined visioning propel their construction company to become one of the nation’s first real estate development agencies.
José Auriemo Neto is currently the chairman and Chief Executive Officer of JHSF Participações. By the time that he was propelled into his position of power at the age of 27 JHSF Participações was already a fairly large company. It had held properties in both commercial and residential developments and was in the process of developing several other projects of the time. Over the last several years, however, it has become one of the nations leading real estate development agencies thanks to the leadership offered by José Auriemo Neto.
When he was put into his position of power the first market that he decided to act upon was the high-end luxury goods market. He developed one of Brazil’s first malls which proved to be an incredibly successful project thanks to the incorporation of the nation’s subway infrastructure into the mall as part of the structure itself.
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