There are so many exceptional success stories in the world and one of them is a story of a man who succeeded in doing the impossible for his bank, Bradesco. Bradesco is one of the biggest banks in Brazil and at the helm is Luiz Carlos Trabuco, as President. Like any other success story, this one was developed through time and effort.
Having a degree in philosophy from the University of Sao Paulo, Trabuco’s leadership skills were beyond question. In addition to that, he attained a postgraduate degree in sociopsychology from the same university. Trabuco Bradesco brilliance brought about by his education background was exuded in every role he played in the bank beginning with his first job as the bank teller in 1969. He kept on being promoted to other positions in the bank which indicated his level of commitment and hard work. In 1984, he became the bank’s Director of Marketing through which he changed the way the bank interacted with its clients.
Trabuco Bradesco exceptional leadership skills were also witnessed when he became the head of the bank’s insurance division. During his four year tenure, he increased the bank’s insurance market share and maintained a stable position in the market. This resulted in him becoming an honoree of the title of Insurance Personality of the Year for 2003 and 2007.
Luiz Carlos Trabuco was appointed as the Chief Executive Officer of the bank when the bank had just lost its market dominance to its major competitor, Itau Unibanco. Trabuco Bradesco strategy for growth involved acquiring HSBC’s Brazilian branch for 5.2 billion dollars, which completely turned things around. The bank was able to reclaim its market dominance as well as its asset base, customer base, and branch network.
Who would believe that someone who began working for the bank as a teller would end up being the President but that is the Trabuco Bradesco success story. He has since developed a powerful connection with the employees of the bank as well as the Brazilian financial community. Most people, regular and executives look up to him. He is a force to be reckoned with in the Brazilian banking industry and in the entire country of Brazil.
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