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A Look Into The Past

What You Should Know About The Brazilian Entrepreneur Guilherme Paulus

Guilherme de Jesus Paulus is a renowned Brazilian entrepreneur who was born in 1949 in Sao Paulo, Brazil. Paulus is a Business Administration graduate who has more than 50 years of experience working in the Tourism Industry.

In 1972 Paulus established the tour operator CVC Brasil Operadora e Agencia de Viagens S.A at just the age of 24. His co-partner was a Brazilian politician who left the business venture four years after its establishment.

For most of its 45-year history, Paulus was the key figure of the company and he has helped in growing the company from a small tourism agency of Santo Andre to the big organization that it is today. The company has expanded to greater heights because of his collaboration, and capability to innovate. In 2009 Guilherme Paulus oversaw the sale of part of the business to the Carlyle Group. Paulus wanted to get the support of a global investment fund to take CVC higher and boost Brazilian tourism.

Under the management of Guilherme Paulus, CVC was listed on the stock exchange in 2013. The tour operator has offices in over 400 malls, and 140 commercial galleries and hypermarkets in Brazil. Paulus also founded the GJP hotels and resorts in 2005 and they control more than 15 hotels and resorts in Brazil. The main objective of this venture is to maintain and build more hotels near the Brazilian airports.

Social responsibility an integral part of the life of Guilherme Paulus. The CVC is actively engaged in social caused and has established strategies in place to highlight this. The organization funds the PIET project, in Foz do Iguaçu (PR) that trains young people in social vulnerability situations to act in tourism. The tour operator also sponsors the National Project of Professional Initiation in Tourism “Alfasol – Solidarity Literacy”, where interested people can take part in tourism sector immersion programs. CVC also sponsors Dr. Klaide Care and Education Institution in Santo André. This program benefits low-income individuals with medical care, psychological care, school support, vocational courses, and leisure activities.

Guilherme Paulus has received both local and international awards for his accomplishments. Paulus was honored by the French Government in 2012 for his contribution to the promotion and development of tourism in France. Paulus has also received awards by the prefectures of Cancun (Mexico), Miami (United States), Buenos Aires and Bariloche (Argentina) and Isla Margarita (Venezuela) for tourism-related services.

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