In the United States, Tinder and Bumble are the leading mobile applications for those who wanted to find a date. These programs have become a staple among the youth and the adult population, and it has transformed how people look for their partners. The technology is still popular, and its influence has expanded overseas. The success of the application is attributed to the determination of its creator – Whitney Wolfe Herd – to provide an enjoying experience for those who are looking for potential partners.
Whitney Wolfe Herd graduated from the Southern Methodist University, taking up a degree specializing in International Studies. Being a business-minded person, she created a business while she was still studying, selling tote bags made of bamboo. Her products were endorsed even by celebrities, contributing to the spike in the number of sales. However, she decided to leave her business behind because of her decisions. As a young graduate, she decided to take an adventurous career path and went to Southeast Asia to practice her profession. Being in the other side of the world provided her with additional knowledge, and the culture of Southeast Asians wherein men are always above the women have inspired her to create an application that would somehow be a level playing field for all genders. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy
When she came back to the United States, she joined Hatch Labs – an emerging software development company. She started working on Tinder in 2012, and was launched on the same year. Tinder become hugely popular, and it posted millions of downloads a few weeks after it was launched. It catapulted her career, and she was promoted to become the company’s vice president. However, misunderstanding between Whitney Wolfe Herd and the management prompted her resignation two years after the application was launched. She founded another company with the help of Andrey Andreev, and created Bumble, which is another type of dating app. Bumble provided more power to female users, and it generated millions of downloads after its launch. The success of Bumble launched the new owners of Tinder to file a lawsuit against Whitney Wolfe Herd, but they never succeeded. Bumble Founder/CEO Whitney Wolfe Herd Joins Imagine Entertainment Board
Details Whitney Wolfe via twitter : https://twitter.com/whitwolfeherd?lang=en